Castle Water & Orbyt: A partnership driving innovation

About Castle Water

Castle Water is the UK’s largest independent business water retailer, trusted by over 250,000 businesses, from multi-site corporations to SMEs and start-ups. Providing market-leading customer service, Castle Water remains at the forefront of the UK water market through continued investments in advanced technology and a customer-first approach.



Enhancing efficiency through partnership

To optimise distribution, customer engagement, and payment processes, Castle Water partnered with Orbyt, a decision driven by Orbyt’s deep industry expertise, innovative technology, and competitive pricing.



”Choosing Orbyt was straightforward. Their knowledge, advanced solutions, and seamless end-to-end integration made them the ideal partner for us.”

– David Bain, Digital & Marketing Director, Castle Water



Customer-centric innovation

Castle Water prioritises a frictionless customer journey, and Orbyt’s SaaS platform has played a pivotal role in achieving this goal. Key improvements include:


  • Streamlined billing: Consolidating numerous bill templates into a few optimised versions.
  • Flexible marketing zones: Enabling personalised customer communication.
  • Modern payment options: QR code or link enables multiple payment options.


”With a cleaner design, integrated marketing capabilities, and modern payment features, we’ve significantly improved the customer experience.”

– David Bain



Optimising cash flow and reducing debt

Orbyt’s solution has delivered tangible business benefits, reducing Days Sales Outstanding (DSO) and encouraging early payments.



”Reducing DSO is a priority for us, but ensuring a seamless, customer-friendly experience is essential. With Orbyt, customers pay their bills before the due date.”

– David Bain



Orbyt’s Scan-Pay-Done feature assigns a unique QR code or payment link, allowing effortless transactions across multiple channels, enhancing real-time customer experiences.



Seamless implementation and dedicated support

Orbyt’s approach to project implementation is defined by customisation and close collaboration. A dedicated project manager ensures that each solution is tailored to Castle Water’s needs, driving long-term success.



”Working with Orbyt has been a game-changer. Their structured approach and seamless integration have delivered rapid, visible improvements for both our business and customers.”

– David Bain



Orbyt’s UK team has provided exceptional ongoing support, ensuring quick adaptations to Castle Water’s evolving needs.



”The follow-up from the UK team has been outstanding. Their proactive approach and deep industry knowledge made the entire process smooth and efficient.”

– David Bain



Looking ahead

This partnership marks the beginning of an exciting journey, with ongoing innovation and efficiency improvements at the core of Castle Water and Orbyt’s collaboration.



”We’re incredibly pleased with Orbyt. Their expertise and commitment have been instrumental in our success. We look forward to continuing this strong partnership.”

– David Bain



Through cutting-edge technology and strategic collaboration, Castle Water and Orbyt are setting new standards in the UK water industry, delivering superior customer experiences, streamlined operations, and long-term business growth.

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